WhoAteMyTofu: Empowering Victims of Sexual Harassment through Typography

Using Design as a Tool for Social Change

Sexual harassment is a pressing social issue that affects countless individuals around the world. In an effort to address this problem, Yuntong Sun drew inspiration from the Chinese proverb "Eating Tofu," which metaphorically refers to sexual harassment. By leveraging the power of graphic design and typography, WhoAteMyTofu aims to spark curiosity and attract attention to this important cause.

The project centers around the creation of an open type font design inspired by tofu. The font, aptly named The Tofu Type, serves as a visual representation of the metaphorical concept. By incorporating the negative space of the letters to resemble the process of cutting tofu, the typeface design not only captures the essence of the metaphor but also ensures readability and legibility.

One of the key features of the WhoAteMyTofu project is the #whoatemytofu headline and web production poster concept. Users can enter hurtful words they have heard when they were sexually harassed on the "Make your own poster" page. They will then receive a personalized poster that they can share on their social media platforms, accompanied by the hashtag #WhoAteMyTofu. This interactive element allows victims to reclaim their voices and raise awareness about the issue.

Furthermore, the project offers the tofu typeface design for free download on the website. This allows individuals to use the unique font in their own creative endeavors, further spreading the message and creating a sense of unity among victims of sexual harassment.

Yuntong Sun's WhoAteMyTofu project stands out for its innovative approach to addressing the issue of sexual harassment. By combining graphic design, typography, and social media, this project provides a new avenue for victims to fight against sexual harassment and find solace in knowing that they are not alone.

In recognition of its creativity and contribution to social change, WhoAteMyTofu was awarded the Bronze A' Design Award in the Social Design category in 2022. This prestigious accolade acknowledges the project's outstanding design and its ability to improve the quality of life for individuals affected by sexual harassment.

As we continue to strive for a world free from sexual harassment, projects like WhoAteMyTofu serve as powerful reminders of the transformative power of design and the importance of raising awareness about social issues through innovative means.